Makers of some the most delicious artisanal condiments. Killer Condiments approached me to create an e-commerce website for the launch of their business. They are a great local business in my area that were mainly selling stock in brick-and-mortar locations but were looking to increase their revenue potential by selling online to their rapidly growing audience. I was really honoured to be able to have a voice in their brand and excited to work on how their brand would navigate this new chapter.
I discussed with the client to add some more to the website that I hadn't seen in many other food product e-commerce websites - a recipe blog. The aim for this blog was to improve the SEO rankings of the website by adding recipes that include Killer Condiments products while capturing audiences who are conducting generic recipe searches. We had an increase traffic as a result of adding the recipes on the website which improved the conversion performance that we were tracking in the first three months of the launch.
I was really pleased to deliver the new Killer Condiments website - it's an encapsulating user experience for product search, discovery and purchasing, created for an incredibly tasty product that is proving to be the newest staple in many home kitchens.
