GOATED Sports is a passion project I started in September 2022. The idea came from a random thought I had about old NRL collectibles they used to put into Smith Chips and I wanted to create something that reflected my love for sport and vintage sport player cards.
Using the word "GOAT", which in sports translates to "Greatest Of All Time", a term used to describe the greatest players of their sport - the LeBron James', the Lionel Messi's. With LeBron in mind, his title as the "King" resonated with me so I wanted the logo to have a crown in it.
Charcoal and white - the brand colours of GOATED Sports. I wanted to keep the colours simple with the charcoal portraying feelings of strength, professionalism and respect - all traits of a great athlete.
Heavily inspired by the 1989 Hoops Basketball Card Collection, I focused on NBA for this opening collection.
GOATED Sports really took off during the World Cup in 2022. Messi’s Argentina were making a dream run to win his first ever World Cup to really cement his legacy in football. This is when I made the Messi Jersey Poster - my most successful design. The Messi Poster generated over 200+ sales in its first month of release.
With the business growing more by week, I made more and more jersey posters for players in the NBA and football and it really expanded the audience we were reaching as it improved our SEO performance dramatically.
I began creating a marketing plan for my new products, firstly looking into how other related products are promoting on social media. Using competitor research, I was able to determine that video form content was the best performing type for my demographic. This made planning and creating stages of the marketing campaign so much easier, as I had a clear vision and idea of what is going to work. The great thing about video content was that I was able to repurpose it for both Instagram and TikTok, increasing my reach of audience on two platforms via one video. Marketing on TikTok was a major success with several videos reaching near 40K views and over, sparking a massive increase in sales through my store during that time.
